In-branch lobby TV screen ad:
“The Bank For” Campaign
I worked as part of a team of designers and copywriters to develop this extension of Commerce’s “Challenge Accepted” campaign. The goal was to deliver strong messaging in outdoor, print, and digital executions in a way that supported (but was able to work independently of) an agency TV campaign that ran concurrently. The central idea: show that we’re not just any bank. We’re your bank. The one that delivers in ways other banks may not. Your true financial partner.