Built By Design Construction

Built By Design specializes in luxury home renovations and accessory dwelling units, but their previous logo didn’t convey their high-tier work or customer base. With these new logos and branding, I kept the previous blueprint motif, but elevated to more abstracted marks: delicate but precise lines come together at perfect angles, evoking architectural drawings and an overall luxurious feel.

The color palette continues to build on the blueprint theme, but favors a deep, rich blue over cartoony shades. The gold creates opportunity for metallic inks, foils, and other printing upgrades that are a must for any luxury brand. The palette is rounded out with a muted green and soft cream as accent colors.